Demand generation agency
Our salespeople, inboxes and real human callers find the people who need you, start the conversation and book them straight into your calendar.
“I’ve never had somebody make an appointment with me like that ever.”
01The problem
But somebody has to. And every usual way of doing it costs you something.
Hire a salesperson
Three months before they get going. Ten meetings a month if they are good. Then they leave, and the contacts leave with them.
Run ads
Form fills from people who are shopping around. The day the budget stops, so does the phone.
Wait for referrals
Lovely when they come. Impossible to plan a month around.
02Cost per meeting
Every way of winning new clients has a cost per meeting. Here is what each one really costs, and what you actually get for it.
Cost of one qualified meeting
Paid ads £500 to £1,200
A form fill from someone shopping around. Someone still has to chase it. Stop paying, and the phone stops too.
Other agencies £300 to £600
A reply, handed over to you. One or two channels, rarely a phone call. Their data, not yours.
A new sales hire about £410
One person, one phone, ten meetings a month when they are good. Three months to get going. The contacts leave when they do.
NEON GORILLA £98 to £197
A decision-maker who said yes and has already spoken to a real person. LinkedIn, inboxes, SMS and human callers, all working at once. Your data stays yours.
Cost per qualified meeting. Ads: WordStream Google Ads benchmarks 2025, business services, at 10 to 20% lead to meeting plus a management fee. Other agencies: published UK and US per-appointment pricing, aggregate. Sales hire: Indeed UK average salary with employer NI and pension, over the Bridge Group 2025 median of ten meetings a month. Ours: modelled from our own campaign; your market and offer decide the result. Read Sep 2026.
How ours gets that low03How we do it
We surround the right people with a conversation they actually want to have. Your LinkedIn, plus our salespeople who join your team. Inboxes that land. A friendly text. And a real person who rings them.
We set it all up with you on day one. After that, you don't write a message, send an email or pick up a phone. You just turn up to the meetings.
Meet the people on the phones04The callers
When someone says “maybe” on LinkedIn or replies to an email, a real person rings them, usually the same day. Not a recording. Not a voicemail drop. A trained British caller who asks the right questions, checks they are a fit and books the time.
66%
of interested people we rang booked a meeting. The benchmark for cold calls is 4.6%.
Belkins B2B Cold Calling Benchmarks 2026. Ours: 65 meetings from 98 calls to prospects who had said they were interested, one campaign, three accounts, three months, read Sep 2026. The morning shown is an illustration of how a call flows, not a quote.
Now put us next to a sales team05Side by side
A great salesperson is worth their weight in gold. They also have one pair of hands and one phone. Here is one month next to a typical full-time salesperson.
LinkedIn touches
Emails
Interested people rung
Channels at once
BDM figures are Bridge Group 2025 daily medians (44 dials, 41 emails, 19 LinkedIn touches) over 20 working days. Ours are modelled at full capacity and not a guarantee.
Don't just take our word for it06Proof
Blayde Recruitment
First meeting booked overnight.
“I committed to a sale quicker than I ever have done.”
Damien M, Managing Director, Blayde Recruitment
Cape Solutions
25 interested conversations in 30 days.
277 new decision-makers connected and 90 replies, from one LinkedIn account.
Our own desk
65 meetings in three months.
5,950 people reached, 752 conversations, 98 said they were interested and every one of them got a call. We run it on ourselves first.
07Getting started
Day one
The setup call
We learn your market, your best clients and how you talk. Then we build the lists, the messages and the inboxes. That is the only homework you get.
Week one
We go live
Your LinkedIn and our salespeople start conversations. Inboxes warm up. The callers get briefed on your business.
From then on
Meetings land
Qualified people in your diary, with notes on who they are and why they said yes. A weekly report, and a straight review at 90 days.
No fairy tales: we will not promise you sales. We promise the work, done properly, every week. Our promise →
08Questions
Join the free 45-minute session. I will show you how to run your own LinkedIn outbound, step by step, and you can decide whether you would rather we ran the lot. Next live: Wednesday 14 October.
Questions people ask us
Come to the setup call and tell us about your best clients. We build everything from there: the lists, the messages, the inboxes, the follow-ups and the calls. Then you turn up to the meetings.
Not if it is done properly. We run safe daily volumes, spread across your profile and our salespeople's, with limits our system enforces.
No. LinkedIn is one of four ways in, alongside email inboxes, SMS follow-ups and real people on the phone. You are buying qualified meetings, not a message sequence.
Setup call on day one, LinkedIn live within a week, inboxes and callers at full pace by week four.
No. We put people who want to talk in front of you, and we promise the work behind it. Winning the deal is your craft.
Modelled, £98 to £197 per qualified meeting, depending on your market. We work out your numbers with you on the 1-to-1, before you commit to anything.
Behind the scenes, like almost everyone now. People make every call and own every client relationship.